Online Isn’t Always The Answer Although having an online presence can be one of the most important aspects of any businesses marketing plans – however, not every business deems it necessary to have any sort of online presence at all. If you are one of the businesses that doesn’t feel it necessary to have a [...]

Marketing Tools – Don’t underestimate the power of copywriting! One of the most important tools in your marketing arsenal will always be copywriting – you need to be able to sell your product or service and you can’t do that without suitable copywriting and no one will be more passionate about your business than YOU! [...]

Marketing your website… You might think that the best way to promote your business through the magic of the Internet is by using website marketing – however so many people trundle down this path without thinking and make one mistake after another. Website marketing can do great things for your website but there are a [...]

Cold Calling Tips to Success Cold calling has received an obviously nasty stigma for being a nasty way of getting noticed around the country.  However, whether you want to admit it or not, cold calling works!  However, it’s the way you go about doing it that makes all the difference… Unfortunately phone calls come with [...]

Marketing Your Business On A Shoestring Even though we’re battling through a recession, there are still those that believe there isn’t a better time to set up a new business – after all while others are crumbling after years of declining sales, their businesses will be fresh and ready when the recession disappears. But there’s [...]

In these tough financial times you should start thinking about how you are marketing your small business.  Read on to discover how a few simple steps could help boost your company’s image into the right direction. 1.    Small flyers are a great way to get your businesses name into the hands of the general public [...]

The British Library’s Business Information Service, has written a guide to help small businesses find suitable consumers for their products, but here are some of the key ideas on how to find your target audience: 1) Market Research Reports This is the main information source on consumer markets and is therefore a useful starting point for [...]