Summer Selling
The summer is here and although the weather doesn’t know it yet we’re only getting started!  Bring on the barbeques and beaches - even though the sun hasn’t been making strong appearances recently we can still hope for the best.
In this light it’s about time we started looking at how we can maximise your [...]

It’s important to be aware of the risks of a small business that your customers may be exposed to. It is your responsibility to make sure you mitigate such risks as much as possible, including upholding health and safety. However, it is impossible to eliminate all risks. So what action should you take if the [...]

Don’t Let Your Customers Go
One of the most important things to remember through a recession is that you need to keep hold of clients and customers.  It’s hard enough to find new ones, so the more you can keep the better!
As the recession hits more and more customers will start to look for cheaper alternatives [...]

Last week I wrote about things you must avoid for your marketing strategy to be successful. If you want a marketing campaign to be effective, you must reach the right audience. How can you do that? Well, here are some more things you shouldn’t do:
Ineffective Advertising
If you advertise well it can be highly effective. But [...]

Clients - Keep ‘em Coming In
Just because we’re in a recession doesn’t mean that you have to close your doors to the possibilities of new clients because they are still out there, you just need to make sure you are still attracting them.
In a recession it is not only important to retain existing clients, it’s [...]

How To Sell Properly
Selling is not only a business, it’s an art form - if you know how to sell properly you can be one of the most successful people in the world.
People aren’t looking to buy random things, they are looking to spend money to fill gaps in their lives and help them [...]

Online Business Presence
As the recession tightens its clench on the economy, it is even more important now more than ever to have an online presence for your small business.  Being online can help you reach out to millions of customer around the world who could be looking for whatever you are providing.
A good website can [...]

Limited Company Directors
There are a lot of duties involved in starting up your own business through a limited company - you might be aware of some of the more commonly known responsibilities and duties, but can you be sure you know them all?
Every director or a limited company should know what comes with the position [...]