Unlike hiring other employees, when it comes to hiring a non-exec, you’re looking for someone who can be a confident adviser, a consultant, devil’s advocate as well as much more. Non-execs will help with operational plans and budgets by providing independent advice and bringing outside experience to your company. They also have knowledge and contacts [...]
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What Is Experiential Marketing?
Experiential marketing allows customers to engage with and interact with your brand, products and services, using one or more of the senses in some sort of emotional or tangible way. Experiential marketing is often known as the difference between telling people about your product and letting them experience the benefits for themselves so that they [...]
How To Reclaim Owed Money Pt 2
Composing a Letter Before Action Matthew Arnold and Baldwin’s recoveries manager explains recent rule changes to the letter before action, how to compose an effective and compliant letter to get back money owed to you by debtors. Why The Rules Were Made & What It Means? The ‘Practice Direction, Pre-Action Conduct’ came into effect in [...]
Business Networking Made Easy
How are business networking events similar to Marmite? You either love or hate them. But even if you are leaning more towards the latter option, some business networking tips can make this ‘chore’ the more enjoyable. After all, we generally do better at things we enjoy. So what can you do to make yourself more [...]
How To Find & Hire an Advertising Agency
Advertising agencies are there to plan, design and produce campaigns for client companies and can provide your company with an in-depth knowledge of how the advertising industry works as well as creating flair to produce innovative ideas. The cost of hiring an advertising agency varies depending on how much experience that company has, and their [...]
How To Hire Senior Management?
Hiring senior staff can be an expensive, not to mention, disruptive process that can leave you questioning your own skills and assessing your own strengths and weaknesses. You need to hire someone who can complement the rest of your team, not duplicate them. Your senior staff needs to have management skills and an understanding of [...]
Legally Employed, Or Self-Employed? What Does It Mean?
IR35 came into effect in April 2000 as a preventative measure against people the government felt were avoiding paying sufficient tax by declaring themselves self-employed while only working for one company. Those that fall into this category now have to pay Schedule E and National Insurance after the deduction of expenses. Self Employed? Or Just [...]
Co-Branding – The Pros and Cons
Why Co-Brand? There are many reasons companies choose to co-brand. It could be seen as a powerful way of introducing one company’s products/services to another. Or, it could enable one brand to benefit from the ‘halo of affection’ of their partner company. Co-branding also saves your company money, which is something that cannot be taken [...]
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