Last week I wrote about things you must avoid for your marketing strategy to be successful. If you want a marketing campaign to be effective, you must reach the right audience. How can you do that? Well, here are some more things you shouldn’t do: Ineffective Advertising If you advertise well it can be highly [...]

So, your business is making the most of the recession, you want to expand and therefore need to employ extra staff. But how can you write an effective recruitment advert that will attract the best applicants for the job? A recruitment advert is an important marketing tool. So what can you do to make sure [...]

Reaching millions at once… Radio is a great medium to reach millions of potential customers around either your area or the nation – what better way could there be to get your message across to so many people without worry about the bank-breaking costs of television advertising?  And your potential customers aren’t watching televisions on [...]

It takes considerable time and effort to put together a team in your workplace that is successful, and will stick with your company for the long-haul, but here are some ideas to help you find the right candidate for the job. 1) Background Firstly you need to precisely define the roles you wish to recruit [...]