Reaching millions at once…

Radio is a great medium to reach millions of potential customers around either your area or the nation – what better way could there be to get your message across to so many people without worry about the bank-breaking costs of television advertising?  And your potential customers aren’t watching televisions on the move, are they?

According to a survey by Arbitron around 80 per cent of adults listen to their radios in the car and a further quarter listen to the radio at work.

However, radio advertising is not just a case of jumping in and hoping for the best – there are some simple techniques that must be given some consideration to make your spot stand out from all the rest…

Target audience…do you know them?

First of all you need to have a clear understanding of your target audience.  One of the best ways to whittle this down to a specific group is to jot down a one-liner outlining a profile of your target audience keeping in mind their age of the audience, gender, location and so on…

Once you have given this important step a bit of consideration you can then give this information to the sales representative at the radio station of your choice who, working in the business, will be able to give you that much needed guiding hand!

Sponsor the weather…

However, finding a spot and putting your name in it isn’t the only way to advertise on the radio – many radio stations use sponsors for the news, weather and other spots that you could have the chance to plaster your businesses name across.

Being a sponsor, you are almost ensuring that the listener will hear your businesses name before most others and you will be heard about more times throughout the day compared to a standard advertising spot.

Weigh up the pros and cons!

Either way, whether through sponsorship or through an advertising spot you will need to keep in mind the reach of your advert, the cost effectiveness of the spot and the amount of adverts you plan on running throughout the day.

Cost effectiveness is measured using a cost-per-point system which calculates how much it will cost you to get your advert heard by 1 per cent of your target audience which is obviously the most efficient and exact way of working out whether you are on the right tracks or not.

By understanding the reach of your spot means you need to understand how many people will be hearing your spot – by keeping frequency high you will be reaching more people…simple!

Make me laugh…

Finally the last thing to consider is the actual spot itself…you’ve worked out the pros and cons, worked out how cost effective the spot will be and you’ve decided to go ahead and get a radio advert made…the main thing to think about now is to keep the whole spot entertaining!

The point of the radio spot is to make people associate entertainment and good times with your radio advert – it’s no coincidence that some of the most successful adverts are hilarious!  Make people link positivity with your business and you can’t go wrong…

What are your experiences?

If you’ve had some previous experience with radio advertising then let us know your views on the whole medium, whether good or bad – we want to hear it!

Our Random Articles

• Office Supplies
• Small Business Ownership: Pros and Cons
• Small Business Accounting Software
• 10 Tips for Starting a Home Business
• More Post Strikes Ahead

More Links