Online Business Presence

As the recession tightens its clench on the economy, it is even more important now more than ever to have an online presence for your small business.  Being online can help you reach out to millions of customer around the world who could be looking for whatever you are providing.

A good website can bring you a world of success, but only if done correctly.  You need to make sure that you are marketing your site in order to get it noticed, but you’ll be surprised at how many people actually get this wrong!

Read on to find out how to market your online presence properly and make sure that you get noticed above all the others…

Spam

Spamming isn’t wanted by anyone?  Customers hate it, and search engines aren’t a fan either.  People seem to think that spam is a great way of attracting more and more people to their site – however, they are wrong!  Stay away from spam.

Untargeted Traffic

You can have millions of visitors a day, but if they aren’t interested in what you are offering then they aren’t serving a purpose.  It’s the wrong sort of traffic and you instead need to make your meta information clear to attract the right traffic.  By getting your meta information correct you can guarantee that people that come to your site from search engines are coming to the right place!

Keywords

Never fall back on only using a single keyword – you won’t be able to separate yourself from every other site out there using exactly the same word and you’ll be lost in the world wide web.  Use multiple words that are relevant to the page so if you have an article about Indonesian stone baths then use those words as your keywords – if you just use the word bath you won’t succeed.

Design

There is nothing worse than having a badly designed website.  Bad design makes your website feel like it has been badly treated and forgotten about and visitors either don’t pay attention to information on the page or they try and navigate away from it as fast as possible.  Pay someone to make your site look good and you’ll reap the benefits.

Links

One of the best ways to attract visitors to your site is to have links to your site from other sites.  To do this think about joining in forums and leave comments with your address in the comment box.  Search engines judge websites by their relationships with other websites so if you have a lot of links to your site you will be attractive to search engines.

Good Online Presence?

Are you struggling to get the right balance with your online presence?  Have you been avoiding the Internet as a tool for your small business?  Leave us a comment and let us know…

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