The internet has become a huge resource over the last few years, as a small business you should do whatever you can to utilise this to your advantage.
1. Secure A Domain Name
This is the most natural first step to make once you have started your business it’s important to secure a domain name as soon as possible for the market you intend to compete in.
You could build your website yourself with specialised software, or hire a specialist. Whichever you choose, you must first be sure of the primary purpose of the site. Is it to sell products or generate leads? Once this is decided you can choose a layout that is most suitable for your needs.
2. Optimise Your Site
There are thousands of sites out there, so it’s worth taking a look at what there already is to help you decide on the type of design and user interface you would like. Your site also needs to be compatible with search engines as this is how people are most likely to find you.
There are companies out there that offer their services in order to get your business achieving high rankings among search engine searches. But it is possible to do it yourself, but be aware that anyone that promises you a top ranking place on a search engine may not be completely honest. There are some techniques that can be used that are punished by some search engines.
3. Web Analytics
Once your site is set up, you need to monitor how many people are visiting it, how they are finding your site and what they are doing on it. There are several analytical tools available to do this that are easy to use. This way you can make the most of your site.
4. Getting Traffic From the Beginning
In the UK, the Google is the most used search engine. If you can get your site on there, even as a ‘Pay-per click’- where you pay the site that advertises you for each person that clicks on your sites link – you are going to get traffic right from the beginning.
Blogs are simple websites that contain lists of posts or news stories by an author (usually a specialist). Many companies use blogs as a way to communicate with interested parties and customers on an informal basis. They are easily maintained, but do place a demand on the blogger to update them regularly. If you don’t have time to write new articles daily, this is probably not the best option for you.
Manage your online reputation from the start. Research field experts like Michael Fertik who have tips on maintaining public and private company information on the internet.
What Do You Think?
Do you have any other ideas that, in your opinion, make a website a success? Share your experiences and ideas here. Leave your comments below.
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