Choosing a solid domain name for your businesses web site is vital; here are our top tips for choosing a domain name for your business.

1. If you are buying a .com domain name (e.g. myexamplebusiness.com), ensure you also buy the other main TLD’s (Top Level Domains) for the same prefix (e.g. myexamplebusiness.co.uk, myexamplebusiness.net).

This ensures that no-one else can come in at a later stage and benefit from your brand name using another major domain name type.

2. If you do a domain name search and find only the .co.uk is available for your chosen prefix (e.g. myexamplebusiness), it may be worth your while choosing another domain name prefix where most or all of the TLD’s are available. Spend time researching suitable domain names before deciding on one.

3. It is entirely possible that your small business will grow into different areas of interest, or even change tack altogether. For this reason, it may be an idea not to make your domain name too specific to one area of your expertise. You can generally create sub-domains for specific parts of your business.

4. Keep your domain name as short as possible and simple - it should be memorable, relate somewhat (see point 3) and preferably not contain hyphens or numbers.

5. Most web promotion firms suggest inserting your major keywords into your domain name wherever possible to help with your search engine rankings. You should take care that you don’t get swept away with getting to the top of search engines. Your business and your customers are more important.

6. If you intend to buy a sizeable number of domains, try to ‘park’ them with one single domain name company. Domains are far easier to administrate and keep up-to-date if they are in a single place you trust.

7. Make sure you keep your contact information up-to-date. Although your domain name supplier is bound to contact you when a domain name comes up for renewal, it is your responsibility in the end. Going back to point 6 again, for this reason, having a single domain name supplier will help.

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