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How to Plan for a Trade Show
The following will look at some simple ways to generate the most interest when displaying at a trade show. These tips and tricks come from some of the most experienced trade show users. Set a realistic goal: this is one of the first steps that you need to take when considering setting up a trade show booth. All members of your company need to agree on the goals before setting foot in the trade show, from [+]Companies Mishandle Sensitive Data
Approximately a third of UK employees dispose of sensitive data in the bin without shredding it, according to a recent study. Research conducted as a part of National Identity Fraud Prevention week found that three-quarters of workers believed that their employers weren't doing enough to protect their customers' sensitive information. The UK currently spends more than £1.2bn on identity fraud each year with approximately 60,000 people already targeted this year. Theives use peoples sensitive information to apply for credit or benefits in their [+]Business Networking Made Easy
How are business networking events similar to Marmite? You either love or hate them. But even if you are leaning more towards the latter option, some business networking tips can make this ‘chore’ the more enjoyable. After all, we generally do better at things we enjoy. So what can you do to make yourself more confident, when faced with a room full of strangers? Prepare Your Pitch One of the best networking method is to be able [+]Co-Branding – The Pros and Cons
Why Co-Brand? There are many reasons companies choose to co-brand. It could be seen as a powerful way of introducing one company’s products/services to another. Or, it could enable one brand to benefit from the ‘halo of affection’ of their partner company. Co-branding also saves your company money, which is something that cannot be taken lightly in times like these. In some cases, companies even pair up so that they can charge a premium for their product [+]Age Discrimination – Don’t Get Caught Out
Three Fifths Of Workers Suffer Age discrimination can be a minefield at the best of times, especially for smaller businesses that employ few staff. According to research by the Chartered Institute of Personnel and Development (CIPD), around three fifth of workers believe they have experienced age discrimination first hand. The most recent age discrimination rules prevent the use of age or age-related criteria when it comes to recruitment without justification. They also mean there is no mandatory retirement [+]When Should You Begin Marketing?
First Isn’t Always Better! New research about marketing has revealed that being the first to market a new product isn’t always at the most competitive advantage. Everyone says that being the first to market your idea first puts you at an advantage, but the reality is much more complicated. You also need to take into consideration that marketing opportunities are constantly opening and closing and that an idea that’s a major hit at one point, may be [+]Fighting Facebook Effectively
Blurring The Boundaries The line between peoples work lives and social lives is becoming increasingly blurred as time goes on. But giving your staff the responsibility to organise their own time can have its benefits according to Simon Norris from Temperus – a software supplier. With social websites like Facebook, eBay and YouTube, employers understandably begin to worry about ever-increasing sources of distraction and undermining the freedom of your employees. Manages need to ensure that employees fulfil [+]More From Choose a category
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