Marketing's archives
Making a Good Impression Over the Phone
When it comes to business phones, most businesses are concerned about the outbound calls – their phone bill and which system to install etc. But people often forget the most important thing of all – managing your inbound calls. These are the ones that are going to gain you customers. You need to make it as easy as possible for your customers to get in contact with you and monitor how these calls are handled. You [+]Getting Rid Of The Competition
There is always going to be competition between people who sell the same or similar products or services. This means that you are just going to have to fight harder to make sure your product or service is the one that consumers buy and not someone else’s. One of the best ways you can ensure you have as little competition as possible is to have high barriers. These are usually related to fixed costs or other [+]Making the Most of the Web
Over the last 5 years profits from conventional advertising methods has been rapidly decreasing. In the 90’s trade magazines were the most influential means of advertising for any business, big or small. ‘reader enquiry forms’ were included which the reader simply sent back in order to find out more details about a certain job. Then the internet was invented, and all of a sudden this became the most used method of collecting and sending out information, leading [+]Getting Your Message Heard
One of the most tempting things to do when things start to get bad, is cut your marketing budget. Few people realise that this is potentially one of the worst things you can do. There is increasing evidence that most companies that go through a recession and make it out the other side, are those that maintain their marketing plan throughout, and just make a few minor changes to take into account the change in [+]Targeting Teens
Millennials – the term used to refer to the current age 12-26 group are notoriously difficult to reach and sell your product to. However, they are also described as “the perfect customers,” according to American business man, Dan McDonald. “They travel in packs, they eat like fiends, and they have tonnes of disposable income.” However they are tough to reach through traditional marketing methods of billboards, flyers, newspaper ads and radio spots. Changing The Rules EDO Interactive, another [+]Considering Sponsorship?
In an ideal world, all sponsorships would be for millions of pounds and would earn you thousands or millions of new customers, but for a small business this is very unlikely. But even the smaller sponsorship deals to local charities or niche events could help promote your company and target find your target consumer market. Who/What to Sponsor? You need to choose your sponsorship deal well, so put thought into your long and short term objectives before [+]