Marketing's archives
Google Pockets Record $1.6bn Quarterly Profit
Google has revealed their biggest 3-month profit to date, implying that internet marketing is recovering from the recession. During the three-month period from July to September, Google unveiled a net profit of $1.64bn (£1bn), a 27% increase on last years July-September figures. Eric Schmidt, Google’s chief executive, feels that "the worst of the recession is clearly behind us." Substantial profits weren’t just limited to Google’s prowess. Computing colossus IBM took a healthy $3.2bn in profits for the same [+]What Is Experiential Marketing?
Experiential marketing allows customers to engage with and interact with your brand, products and services, using one or more of the senses in some sort of emotional or tangible way. Experiential marketing is often known as the difference between telling people about your product and letting them experience the benefits for themselves so that they are able to make an informed decision about purchasing the item. This is also a way of increasing your brand awareness [+]Business Networking Made Easy
How are business networking events similar to Marmite? You either love or hate them. But even if you are leaning more towards the latter option, some business networking tips can make this ‘chore’ the more enjoyable. After all, we generally do better at things we enjoy. So what can you do to make yourself more confident, when faced with a room full of strangers? Prepare Your Pitch One of the best networking method is to be able [+]How To Find & Hire an Advertising Agency
Advertising agencies are there to plan, design and produce campaigns for client companies and can provide your company with an in-depth knowledge of how the advertising industry works as well as creating flair to produce innovative ideas. The cost of hiring an advertising agency varies depending on how much experience that company has, and their over-all reputation. However, if the advertising campaign they help you put together is successful, then the additional income can often offset [+]Co-Branding – The Pros and Cons
Why Co-Brand? There are many reasons companies choose to co-brand. It could be seen as a powerful way of introducing one company’s products/services to another. Or, it could enable one brand to benefit from the ‘halo of affection’ of their partner company. Co-branding also saves your company money, which is something that cannot be taken lightly in times like these. In some cases, companies even pair up so that they can charge a premium for their product [+]When Should You Begin Marketing?
First Isn’t Always Better! New research about marketing has revealed that being the first to market a new product isn’t always at the most competitive advantage. Everyone says that being the first to market your idea first puts you at an advantage, but the reality is much more complicated. You also need to take into consideration that marketing opportunities are constantly opening and closing and that an idea that’s a major hit at one point, may be [+]