Email marketing is one of the most cost effective ways to improve the visibility of businesses. Email newsletters offer quick distribution amongst existing and potential customers. However, many SMEs fail to galvanise their readers because of ineffective language and content.
To get the most from email marketing, Bryan Black, managing director of SmartFocus, a digital [...]

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Norwich Union research says that one in six small business owners experience a level of stress that causes sleepless nights.
According to the survey, 750,000 people are affected by sleeplessness, with 46% identifying the market downturn as the biggest contributor to their worries. Concerns over customers defaulting on payments amounts to 30% of business owners’ [...]

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Businesses, now more than ever, need to harness the attention and loyalty of customers. Customer retention rates are decreasing as people are more inclined to shop around for the best deals. Subsequently, SMEs are advised to ensure their delivery of service is second to none.
The potential revenue stream from existing customers can be enough to [...]

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SMEs may have to make significant adjustments to handle changes in maternity benefits, due to come into force in October.
The changes are expected to put a substantial financial strain on SMEs as they will be required to provide all non-cash benefits for the entire duration of maternity leave. Previously, they were only obliged to [...]

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According to the Internet Telephony Service Providers Association (ITSPA), Voice over Internet Protocol (VoIP) technology is gaining popularity with UK SMEs.
As business expenses continue to rise, VoIP is increasingly being used by SMEs for cost-effective telemarketing campaigns. However, Eli Katx, chairman of ITSPA said that the UK uptake of this technology is low compared [...]

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Business information firm, Creditsafe say one in ten firms have been affected by costs rising by more than a quarter during 2008. Continuing inflation is said to be making more and more SMEs vulnerable as profitability is severely affected.
Creditsafe’s annual report on SMEs entitled ‘The Punitive Impact of Business Inflation’, found that 10% of businesses [...]

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Advertising your company can be an expensive practice, and in the current economic climate it may feel like a hopeless task to find the resources to fund an advertising campaign. However, with the right input, internet advertising offers SMEs the best value for their money.
According to Nicholas Miller, chief executive from the marketing and communications [...]

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