A marketing plan should clearly identify several things about your business: where you are; where you want to be; and how you intend to get there.
The Four Ps
You should include all these in your marketing plan:
1) Product
2) Pricing
3) Placing
4) Promotion
Product & Pricing
The most important part of this is research. To make sure your marketing plan is up to scratch, [...]

Do you trust your employee to work remotely?
Trust in a relationship is practically everything.  If you can’t trust your significant other to do anything out of your site then what’s the point of being in a relationship.
Apparently trust is also an issue throughout businesses across Britain who claim that they wouldn’t trust their employees [...]

We have all been interviewed at one point or another throughout our lives. We can probably remember a couple of questions we were asked, but our nerves probably swallowed up the memory of a lot of the questions we responded to.
Here is a general guide about interviewing candidates to make sure you find the right [...]

What is a recession?

We are well and truly deep into a recession now and so one of the first things we should all be aware of is the intricacies’ of what a recession is.  We all have our ideas about what a recession involves, but not everyone shares the same definition of the economic downturn [...]

It is quite clear to see that smoking habits of employees across the country have changed since the new smoking laws came into practice, banning anyone smoking in the workplace. However, how much do you know about these laws, and are you sure your business is abiding by them?
The smoking ban was put into practice [...]

Abbey – Plans for SMEs looking good.

The United Kingdom’s second largest lender of mortgages, whilst gaining a firm grasp on the mortgage market, also has new plans for the small and medium sized business customers.
Due to the recent acquisition of AL&L, Abbey are claiming that they will be able to grow throughout the small and [...]

Employment figures in the UK…
Unemployment in the UK has reached record highs of 1.97 million between October and December, according to figures from the Office for National Statistics.
Though the figure is less than the 2 million that was expected by analysts, it is still the highest level of unemployment seen in the UK in over [...]

Stay one step ahead through the recession.

It isn’t an easy time for small businesses – but it doesn’t mean that the end is nigh.  By all means, many small businesses will be closing their doors, but that doesn’t necessarily mean that you will be in that position and here are a few simple steps to [...]