The hashtag (#) is one of the most important features for social media particularly Facebook and Twitter. Linked in did briefly support the feature last year but to its far more mature audience, the hashtag did not perform as well as it could have done. The hashtag tags a word or phrase relevant to what is being posted on the social media network in question. For example, if you are a restaurant posting an offer, you may want to hashtag the word #offer so that those viewing the update will see it as a promotional offer.
It is a very useful feature for social media given that these hashtags can be made public for anyone to view when a person types in a phrase on social media and your business’ result could be on there. Ultimately, they serve to be useful promotional feature’s in which can help enhance the visibility of your business through social media. Hashtagging was born on Twitter and remains to be probably its mst recgnised feature. Yet the feature has transferred over to Facebook.
It is also very useful n Facebook equally if not more so than Twitter due to the fact that there are far more many users on Facebook than Twitter. Facebook is said to have around 1.1 billion users while Twitter is said to have over a third less than Facebook. Facebook is the more valuable social media network and adding the hashtag feature makes it more valuable to businesses. What better way to be found on Facebook by incorporating features such as the hashtag to help people and businesses alike get recognised.
The hashtag is a valuable feature for social media networks and even though it is arguably the flagship feature for Twitter, its use on Facebook is there for everyone and anyone to see. Using hashtags that are relevant to your business will only help it grow on social media in the future.